iRestore Laser
iRESTORE is a technology-led, noninvasive approach to hair
restoration and preservation. Clinically-proven red light
devices powered by LumitechTM technology.
LumitechTM an optimized combination of laser and LED
technology, meets science-backed supplement and topical
formulas to restore your confidence.
Service
Brand Identity, Brand Voice, Art Direction, Website, Design Campaign, Creative Direction, Content Creation, Partnerships
Client
iRestore Laser
Year
2021 - Present
North Star Statement
iRESTORE is a technology-led, noninvasive approach to hair
restoration and preservation. Clinically-proven red light devices
powered by LumitechTM an optimized combination of laser and
LED technology, meets science-backed supplement and topical
formulas to restore your confidence.
Brand Pillars
Trust
Technology-Led, Science-Backed
Confidence
Confidence Restored
Inclusivity
A Personal Solution to a Personal Challenge
Tone of Voice
Simply Educational
No meaningless industry jargon found here.
We translate the complexities of hair
restoration into consumer-friendly
concepts because hair loss is confusing
enough. We do use technical terms when
appropriate, but only if accompanied by
educational context and clarity.
Our consumers feel informed when they
hear from us.
Transparently Confident
We speak with confidence and back up our
claims with scientific proof. We believe in
our products and we’re not shy about it,
but we don’t stretch the truth or make
empty promises.
Our consumers feel confident when they
hear from us.
Selectively Clever
While we do not make light of hair loss, we
believe a little bit of well-placed wit and
humor can go a long way. We lightly sprinkle
uplifting humor at the right moments, taking
care not to detract from our expert
positioning, recognizing humor loses impact
with overuse.
Our consumers feel uplifted when they
hear from us.
Positively Welcoming
We do not fear-monger or extort insecurities,
ever. We respect that hair loss is personal and
emotional, speaking in a positive, empowering
tone that motivates and inspires confidence.
Our language is welcoming, empathetic,
respectful and inclusive of all ages, genders
and backgrounds.
Our consumers feel understood when they
hear from us.
