Henna Shoppe
Henna Shoppe is a lifestyle fashion boutique that sells bohemian beauty for you, your home, and your environment. Aside from our in-store Henna services, we also carry trend-setting clothes, smudging supplies, crystals, jewelry, mugs, notebooks, incense, tapestries, soaps, bath teas, you name it. Much of it is hand made from local artists and artisans. If it makes life more beautiful, you’ll find it at the Henna Shoppe. We have launched online to get closer to you, wherever you are!
Service
Brand Identity, Brand Voice, Art Direction, Website, Design Campaign, Creative Direction
Client
Henna Shoppe
Year
2018 - 2019
The Story
Neelam, our founder, hails from India and has always been an artist at heart and a born entrepreneur.
As a young girl, she ventured into business by importing tea and selling it to local chai vendors. Simultaneously, her artistic spirit thrived, leading her to create with everything she touched, be it pencil, paint, or even sawdust. Despite her passion, she often heard that "art had no future or money."
Heeding this advice, Neelam pursued a business degree abroad and took up a job in a mortgage firm. But, her heart yearned for art. Seeking an outlet, she started doing henna at local events, pop-up fairs, making candles, painting rocks, importing backpacks, and showcasing local jewelry.
When enough people inquired about her store, she embraced the opportunity. In 2012, she inaugurated the first Henna Shoppe near the ASU campus. Although small in size, it held vast dreams.
Soon, other henna artists approached her for work, and local artisans sought space for their creations. Neelam envisioned her store as a sanctuary for artists, refuting the idea that "there's no future in art." Her aim was clear: to build a haven where artists could thrive and prosper.
Today, with several outlets in Arizona and an e-commerce site, Neelam tirelessly ensures her space connects creators and those who appreciate their craft.
