Reshoevn8r
Reshoevn8r was established in Arizona in 2010 and has since become the proven leader in shoe care innovation, delivering the most extensive and effective shoe care products on the market. With our customer’s needs as our highest priority, we are committed to providing an engaged, transparent customer experience that is unmatched in the shoe care industry. Our mission is to offer incredible shoe care products, make people feel good, and give back to the community.
Service
Brand Identity, Brand Voice, Art Direction, Website, Design Campaign, Creative Direction, Partnerhsips
Client
Reshoevn8r
Year
2018 - 2021

REBRAND STORY.
Over the last several years, we have grown from a small team to an entire community. We have more employees, partners and friends than ever before.
The Reshoevn8r brand is now recognized internationally and is reaching audiences we never imagined - mostly thanks to your efforts. With this growth, it was time to elevate our game with a full scale rebrand. We saw an opportunity to create a brand that better reflects you and our entire community, not just a handful of people in Arizona. It was also a chance to finally give you some of the things you have been asking for. This means a new and improved product line, a better customer experience and a whole lot more.
We believe we have taken a step in further separating ourselves as the best shoe cleaner in the world. We hope you feel the same deep sense of connection and pride we do about being part of the Reshoevn8r family .

Brand Aesthetic
MINIMAL
The image should be clean and uncluttered. Less is more.
CANDID
The image should be naturally captured, not staged. Organic composition, as if the moment was stolen, rather than orchestrated.
FASHION FORWARD
Reshoevn8r photography should be stylish, aware of trends, forward thinking and relevant.
INTENTIONAL
Photos and designs are mindful of the platform, purpose and products being used.
MATURE
The image should reflect a brand that is elevated and polished. We don’t rely on childish or immature themes.
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